Stories & insights

Discover The City Blueprint: three principles to help brands move from visitor to local and build true cultural credibility in cities.

The world is changing at breakneck speed; there’s always something new, but it isn’t always better.

Its a verifiable fact: Barbie-mania is upon us. Experts say Barbie is now on its way to the biggest box office opening of the year: receipts are forecast to exceed $110 million in the film’s first weekend alone.

David Bowie was never just a singer. In this latest Insight, we explore Bowie's legacy and the invention of BowieWorld, the first fully-functioning metaverse

What does it mean to be a monarch in the digital age? When the news of the Queen’s death broke last Friday, social media was abuzz. Advertisers and marketers scrambled to mark the event, whilst users across the globe asked what would happen next. There’s no denying that few individuals could trigger such a response. The Queen is a figurehead who, for the last 70 years, has represented a form of continuity amid the turbulence of national and international politics.

We're sleeping on Discord... Unpacking the creative potential of the internet's hottest new social network.

In this episode of Network Voices, we speak to Benjamin Richardson about his sustainable clothing line Material Response.

Augmented reality (AR) has become a staple of a lot of industries. While the gaming industry obviously displays a lot of interest in this regard, for the most part the marketing business has started to take off by using this new technology. This is spurred by the incorporation of AR into their platforms by companies such as Facebook, Instagram and Snapchat, offering companies and brands newer and better ways to advertise their products.

From smoking jackets to dance floors, a handful of whiskey brands are starting to diversify their marketing strategy and align themselves with emerging platforms to authentically target new audiences. More and more brands are understanding that to truly have an impact you need to bring value to culture and help it grow. By supporting the right partners in the right way you can build something that supports communities, nurtures talent and as a result creates advocates that will buy into the philosophy of the drink and spread the word.

As the BBC Symphony Orchestra closed the Proms festival of classical music at the Royal Albert Hall on the 14th September, it would’ve seemed absurd to suggest that within three weeks the iconic 150-year-old music venue would be filled not with sounds of Mozart or Verdi, but rather a packed crowd chanting ‘Suck Your Mum’ at the top of their voices, over a choral rendition of grime artist Kano’s track ‘SYM’.

This leads us to question how brand presences at festivals can harness the crucial elements of the festival experience which music lovers look for when choosing between different events. Various brands have managed to tap into these factors which make festivals like Dekmantel and Junction 2 stand out in a crowded market. Below are KRPT’s four favourite festival and brand collaborations, and the reasons why they would appeal to a savvy festival-goer.

Esports and gaming have burst into the mainstream in recent years, transforming the industry from a niche audience to a worldwide phenomenon that is on it’s way to becoming the most financially lucrative market on the planet. With the huge growth of this market, it is inevitable that brands would start to increase their interest and collaborate with teams, events and the games themselves. And in an unprecedented move, Louis Vuitton have also now gotten in on the action by partnering with video game developer Riot Games for the 2019 League of Legends (LoL) World Championship.

#TikTokmademebuyit (4.6 billion views) stresses the need for brands to start marketing, interacting, and understanding how to engage consumers on TikTok.