Cultural Insights Engine
PULSE
PULSE° is KRPT’s proprietary cultural insights engine - built to help brands move faster, with confidence.
In a landscape overloaded with trends and data, PULSE° delivers rapid cultural insight that cuts through the noise and translates directly into actionable strategy.
By fusing human cultural expertise with advanced AI analysis, we identify emerging signals in real time and turn them into clear strategic and creative direction. PULSE° helps brands understand what’s changing, why it matters, and how to act - quickly enough to stay relevant, credible, and ahead of the curve.
What PULSE° Delivers
Early access to what’s next
Spot cultural movements as they begin to emerge — before they break into the mainstream.
Scene-specific insights
Understand what’s bubbling in key cities and subcultures that your audience cares about.
Actionable Strategy
Translate cultural signals into clear opportunities for content, campaigns, product development, and brand positioning.
Human + Machine Precision
The intuition of real people meets the scale of technology — ensuring insights are both authentic and data-driven.
How Brands Use PULSE°
Trend Anticipation
Understand what creative directions are set to take off
Scene Mapping
Gain visibility on niche communities and their influence
Audience Personas
Build deeper profiles of your future customer
Campaign Planning
Align content and messaging with the energy of the moment