Selling Out London’s Most Immersive Launch
Netflix x Fever, Stranger Things Experience
Sold out the Stranger Things Experience in London, delivering 63M reach and 9M total views.
The Challenge
Netflix and FeverUp needed to generate awareness and drive ticket sales for their latest immersive Stranger Things Experience in London. The campaign required mass visibility paired with a strong call-to-action to push audiences through to the ticketing hub.
Our Approach
- Powered by Pulse insights, we built an influencer-led campaign designed to reach the right audiences and drive conversion:
- Strategy: Designed a tiered influencer program, blending bespoke creative partnerships with scaled seeding.
- Social 2.0: Provided influencers with detailed creative briefs to ensure consistent storytelling and strong CTAs, while allowing space for authentic audience-first content.
- Activation: Invited 248 influencers to attend the experience, capturing and sharing their journey to create organic hype across TikTok, Instagram, and YouTube.
.jpg)
The results
- 248 influencers activated
- Tickets sold out across the 3-month run
- 9M total video views
- 63M total reach
- 20x increase in followers on the Experience’s social channels
- +9% engagement growth during campaign
Why it worked
We rooted the campaign in real communities. By engaging creators with genuine ties to Stranger Things, film culture, and immersive experiences, the content felt authentic, reached the right audiences, and drove tangible commercial results: a fully sold-out run.
Want to evolve your heritage brand without losing authenticity?