Let CuLture be the creator
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Suntory needed to evolve Toki, its modern Japanese whisky, for a new generation of drinkers. The challenge was to make the brand desirable to younger audiences worldwide without losing its authenticity or connection to Japanese heritage.
From experiential activations and social storytelling to cultural insights and long-term strategy, our work ensures brands don't just follow culture - they move with it.
From experiential activations and social storytelling to cultural insights and long-term strategy, our work ensures brands don't just follow culture - they move with it.