Digital and IRL music events created for WaterAid to drive cultural resonance within a younger audience and raise donations for various appeals.

£2m Donations Across Campaign
140m total impressions
1.2m video views

In the midst of the pandemic, WaterAid needed to raise awareness and donations for their summer appeal. KRPT were tasked with creating a disruptive campaign that could galvanise the public during some of our lowest moments. Our aim was to capture the attention of the public and guide it towards the crucial hygiene work needed within impoverished areas affected by COVID. And so, Bathroom Sessions was born.

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We partnered with Clash Magazine to bring cultural weight to both the digital and physical activations. In lockdown we signed up 45 artists to live stream across their social channels. We cross posted the stream across WaterAid, Clash and the artists channels to maximize exposure and awareness.