Creating a global creator network that helped Vuse grow within cultural communities in key markets.
KRPT were asked to formulate a global content strategy for Vuse to grow their community by helping them access the right cultural communities. Vuse’s brand platform was centred around fuelling people’s creativity, helping cultural leaders level up their hustle, and we were hired to empower that message. Our objective for the campaign was to grow the Vuse social channels, driving awareness and engagement around the content we created.
Strategically, we went for a multi-channel approach. Our content launched across the cultural partners channels, and the brands channels which established a strong link to the content launched on the brands channels. We teamed up with 11 creators across the year, each one bringing their own unique partnership and relevance to the brand.