CASE STUDY

We created a disruptive pop up activation for Paco Rabannes to fuel their global dance competition for the Lucky Millions fragrance.

Hit £2m Donation Target Across Campaign
14m impressions
5m views
APPROACH

Paco Rabanne needed to drive User Generated Content to promote their global dance competition in connection with their latest Lucky Millions fragrance. KRPT were tasked with driving awareness to the competition and encouraging more people to upload their own dances.

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OUPUT

We sourced over 30 of the best street dancers in the UK and designed a custom DJ truck for Paco Rabanne to draw people into our key locations. We activated in Southbank and Covent Garden, with our street dancers performing throughout the day encouraging people to get involved. We created a fun, inclusive environment and an incredible atmosphere by having one of the biggest DJs in the UK, Jax Jones, come down and perform a secret set from the truck.