Launch event tapping into the heritage of Lee Jeans but directing it to a younger audience

100x influencer product seeding
3 x Social Videos, 100+ photo assers
Headline partnership with Jordan Rakei

To launch the latest collection of rider jeans, Lee tasked KRPT with creating a launch event that could tell the original true story of how the rider jeans came about. The main objective for the campaign was to drive footfall to Lee’s flagship London store in Covent Garden.

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Music Partner - Event production - Cultural Partnerships - Video Production