A digital music festival created from lockdown that was a tool for WaterAid to drive cultural resonance and raise donations for various appeals.

£2m Donations Across Campaign
14m impressions

In the midst of the pandemic, WaterAid needed to raise awareness and donations for their summer appeal. KRPT were tasked with creating a disruptive campaign that could galvanize the public during such a difficult time. The aim was to capture the attention of the public to the crucial hygiene work needed in areas affected by COVID aided by WaterAid.

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We partnered with Clash Magazine to bring cultural weight to the activation and signed up 45 artists to live stream across their social channels. We cross posted the stream across WaterAid, Clash and the artists channels to maximize exposure and awareness.