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Influencers, Content & Experiential with TUI Travel

TUI Travel manage a number of student brands however their team hadn't adapted quick enough to working with influencers and creating scalable content strategies that could be used on all platforms throughout the year. 

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CONTENT TOOLKITS

We developed a year-long content calendar and toolkit approach that would let their team take advantage of key cultural moments easily whilst also creating a framework to ensure they could scale this approach in the future.

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INFLUENCER STRATEGIES

Using a mix of data-driven approaches and our cultural network, we identified a number of leading youth influencers that we're ready to work with TUI. These included youth olympic medalists all the way to DJ's and content creators. 

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scalable experiences

We designed a range of scalable activations that we're tested at universities before being rolled out in key resorts. Our work resulted in the most watched content and highest engagement the brands had seen in their history.

 

Results

Most engaging content strategy the sub-brands had ever launched

Influencers continued working with brand after we setup toolkits and brokered relationships

Increase in customer satisfaction due to experiential strategies that enhanced resort activities

Millions of video views and increase in social following by 14% in 6 months


LAUNCHING A FUTURISTIC SOCIAL PLATFORM


Skute is a next generation social platform built on NFC technology

“Tap and Explore” is at the heart of how fans engage with Skute. Their NFC tags give fans a chance to access unique content and join closed communities.

There are a lot of micro-communities in the world, from sport to music. As social networks become more intrusive, fans look for ways to engage with like-minded people in closed spaces like Snapchat. The Skute platform allows for this kind of engagement and can also turn any physical location into a digital touchpoint. Brands, venues and retailers are constantly searching for new ways to attribute sales and deliver targeted content. Skute provides a unique way to centralise all activity and we believe it will be a key pillar of future of marketing strategies.

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INFLUENCER NETWORKS

We curated a range of partnerships with local communities in Skate and Music culture who would act as ambassadors for the Skute platform.

STRATEGY DEVELOPMENT & VALIDATION

After testing out the platform and validating the various use cases, we then focussed on exploring how Skute can be used in different environments with loyal communities, from football to gaming. We developed a unique campaign framework for brands to easily plug into that would empower their CRM and connect their global communities through this futuristic approach.

BUSINESS DEVELOPMENT & campaign management

More recently, we have entered a partnership with Skute that gives us access to their proprietary technology and platform. We're developing partnerships with numerous brands and managing campaigns that involve our influencer network and experiential tech.

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Launching Rebel Yell Bourbon through music

The Challenge

Launch a traditional American bourbon brand in the UK and reposition their image to engage different UK audiences.

The Solution

Create a strategy around "Band of Rebels" that would champion different music scenes around the UK. We would identify the most talented artists from local scenes and host exclusive events at quirky new venues.

We curated 5 different partnerships with leading musicians, blogs and events that resulted in millions of impressions and thousands of drinks being sampled by a highly targeted audience. 

Using our network, we also built a community of creative leaders who would support the Rebel Yell campaign throughout the year.

The Results

- Sold out first event with top tier talent 

- Venues chose to stock the drink based on our event strategy

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Influencer Sampling

As part of the campaign, we worked with GRM Daily to curate a series of influencer sampling sessions as well as cocktail making competitions with local bartenders.

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Launching a new music event in the most legendary club in Ibiza

 

BRANDING

Last year we helped launch Onyx from scratch, a new techno event that was going to be hosted at the most legendary club in the world, Space Ibiza. We helped develop the branding and created over 100 unique assets that were shared by artists and media.

TEASERS & SOUNDTRACK

We launched Onyx with a mysterious teaser that was posted on the Mixmag social pages and website. It included a custom soundtrack that drove mass engagement as fans we're intrigued to know more about what the new concept was about.

 

BOOKING & PRODUCTION

We booked over 30 of the biggest artists in the world using a mix of expert knowledge and data-driven insight. Our work also included collaborating with one of the best production companies in Ibiza to develop a unique series of shows that involved projection mapping, futuristic dancers and special VIP treatment for our exclusive audience.

marketing & experiential

To promote the event, we partnered with Mixmag and also created a series of experiential activations that pushed boundaries in electronic music. Rather that focussing on traditional posters, we launched a giant music device at a select number of festivals where the audience was highly targeted. It gave fans a chance to experience what "live techno" was really about and get an insight into why Onyx was going to be one of the best parties in Ibiza.

 

 

INTERNATIONAL MUSIC SUMMIT

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SOCIAL MEDIA MANAGEMENT & DIGITAL CONSULTING

The International Music Summit is described as the "TED of Music Conferences" by leading media publications.

Our role has been to help manage and enhance their social media, content and digital strategy. 

 
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RESULTS

Some of our latest content has already made it into the top 5 most watched/liked videos for the year.

300% increase in engagement within first month.

1500% increase in impressions against average monthly average.

 
Our partnership involved Prez T, 67, Poet, Vujanic and Tizzy & Brands; all considered to be some of the most engaging influencers in UK music.

Our partnership involved Prez T, 67, Poet, Vujanic and Tizzy & Brands; all considered to be some of the most engaging influencers in UK music.

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Publisher & Influencer Partnerships with TuneMoji

TuneMoji is a unique new app that allows fans a chance to share licensed music content through a number of associated platforms like Whatsapp and Facebook.

The Challenge

Engage a young generation of fans in the UK that are more passionate about grime music than traditional american pop.

 

The Solution

Create a partnership with the most popular urban publisher in the UK and connect with 5 leading grime stars with a combined reach of over 1 million fans.

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The Complex - Augmented Experiences

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Futuristic projection mapping aimed at teaching music 

 

BRINGING A NEW CYCLING BRAND TO THE WORLD

Working with a range of experts in video and photo to develop launch content for Metier, an exciting new clothing brand aimed at the cycling market. Métier exists to light the way for the future of road cycling apparel innovation. They aim to light the way in cycling innovation and performance by developing great kit that prepares you to ride anytime, anywhere. The mission is to elevate personal visibility – to make it an integral part of every ride. There are no compromises on quality, detail or design – only an unrelenting desire to celebrate and support the freedom of cycling and cyclists everywhere.

 

Launching a brand new record label

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BRAND IDENTITy

We developed the brand identity (logo, animations, style guides) for Hinterland, a brand new record label focussing on avant-garde sounds. 

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Launching an artist showcase event with custom live visuals

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EVENT PLANNING & CURATIOn

We managed the whole event planning & hosting for "An Evening with Ada Kaleh", a sold out event in partnership with R&S Records. 

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Key Services

Concept

Marketing

Partnerships

Artist booking

Live Visuals & Artwork

INSPIRING THE NEXT GENERATION THROUGH MUSIC

Loud Futures is a community project we created that aims to teach young people about music & business.

We build free music studios in youth centres and community spaces and host workshops with leading talent.

DragonHall is one of our partnered youth project, it's aim is to teach kids about new technology and softwares.

We have been working with DragonHall on a weekly basis, setting up their music programme and developing a bespoke strategy that can inspire their audience.

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Copenhagen Youth Project - CYP is a youth centre based in Kings Cross.

We built 2 music studios for CYP and hosted weekly tutorials including 1 headline workshop that involved “Dark Sky”; 2 very famous musicians. Our showcase days gave the kids a chance to present their work whilst also hosting talks from influential speakers. 

The Process

  1. Build free music studios in underserved communities
  2. Host Music Workshops with leading musicians
  3. Teach Business Skills
  4. Host showcase days & invite influential speakers
  5. Provide Growth Opportunities

 

 

HIGHLIGHTS FROM OUR RECENT PROJECTS

TuneMoji

TuneMoji x GRM Daily

We created a partnership between a new app called TuneMoji and leading Urban brand (GRM Daily). The project involved setting up numerous influencer collaborations with some of the biggest stars in grime and youth culture

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TUI Travel Influencers

Creating an influencer network, developing and capturing scalable content with Olympic level snowboarders

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Skute Influencer Network

We developed and tested an influencer strategy with a unique new platform called Skute that allows users to create their own private networks

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The Complex

An immersive installation that can be scaled around the world, teaching users about music and science

Loud Futures

Loud Futures is an ethical music project we created at KRPT. We setup music studios in youth centres, bringing in leading musicians to teach production and business.

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An Evening with Ada Kaleh

We recently produced an intimate party with exclusive custom live visuals for Ada Kaleh and R&S Records

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Rebel Yell Bourbon

Our work with Rebel Yell involved setting up a number of events and partnerships with some of the most exciting artists in the UK.

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Lacoste Insight

We connected with 10 leading young creators to curate a series of research videos for Lacoste

Alize

We developed a custom soundtrack to help reposition Alize in culture


VISUALS FROM RECENT PROJECTS

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