Influencers, Content & Experiential with TUI Travel
TUI Travel manage a number of student brands however their team hadn't adapted quick enough to working with influencers and creating scalable content strategies that could be used on all platforms throughout the year.
We developed a year-long content calendar and toolkit approach that would let their team take advantage of key cultural moments easily whilst also creating a framework to ensure they could scale this approach in the future.
Using a mix of data-driven approaches and our cultural network, we identified a number of leading youth influencers that we're ready to work with TUI. These included youth olympic medalists all the way to DJ's and content creators.
We designed a range of scalable activations that we're tested at universities before being rolled out in key resorts. Our work resulted in the most watched content and highest engagement the brands had seen in their history.
Most engaging content strategy the sub-brands had ever launched
Influencers continued working with brand after we setup toolkits and brokered relationships
Increase in customer satisfaction due to experiential strategies that enhanced resort activities
Millions of video views and increase in social following by 14% in 6 months