Virtual Reality Predictions


Touch & Smell

The improvements made to VR headsets suggest the industry is moving closer to perfecting the visual and auditory aspects of experiencing a virtual environment.

However, to truly achieve immersion, the other senses must be satisfied. We’ve seen VR app developers experiment with haptic feedback using gloves and handheld controls, and in 2017 we expect more time and resource to be spent on developing inputs for touch and smell.

3D Engines

When it comes to developing Virtual Reality games, Unity and Unreal Engine are the big two 3D engines from which developers typically choose.

We fully expect they’ll grow and improve as the VR marketplace evolves, but does this leave space for another to emerge and compete?

We think so, and we’ll be keeping a close eye on the likes of CryEngine and CopperCube to see how they position themselves going forward. And it’s not unlikely that one of the big players, such Google, Facebook, or Apple will develop their own proprietary 3D engine.

New Sports

Expect new sports to arise and thrive, such as drone racing, while established sports such as soccer, basketball, and ice hockey will be increasingly experienced in VR.

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No PC Needed

Today, if you want to use an Oculus Riftvirtual reality headset, then you need a fairly potent PC to connect to it. All of the computing power resides in the PC, which makes the headset’s $400 or so price tag just part of the overall cost equation. That is apparently changing in 2018, with Oculus working hard to create a $200 stand-alone wireless headset that does not require a dedicated PC to run

Shopping goes Virtual

Virtual Reality is about to shake up retail, with the planet’s biggest merchants already making moves to take control of this emerging category. Global giant Alibaba, the world’s largest retailer, has launched a VR store called Buy+ that allows shoppers to wander a VR mall complete with big name stores like Macy’s, Target and Costco. Internet auction giant eBay teamed with Australian retailer Myer for what was touted as “the world’s first VR department store.” Meanwhile, retail colossus may not be far behind, as recent job postings hint at a future VR for Prime shoppers.

VR Advertising will finally make ads bearable

Google has started experimenting with new ad formats for virtual reality(VR).

The company, which makes the majority of its revenue from advertising, says it is doing so in order to help developers make money to fund their VR apps.

It’s revealed a cube format that reacts to your eyes, springing into life when you look at it.

VR advertising has the potential to be genuinely engaging and transform audience experiences. It does mean a complete revolution in the way brands and agencies develop & think about content.

Other Predictions

  • Full length blockbuster in VR format will provide the technology with mass attention
  • VR development will become the most popular subject in high schools all over the world
  • The market will see the first integrated product with the ability to switch between AR and VR modes
  • AI technologies will provide elderly and lonely people with a mate
  • Employers will start to offer remote work with the use of VR interfaces
  • Streaming of celebrities’ lifes in full immersion format will be a new social phenomena
  • Social VR solutions will become widespread and will be very entertaining for users

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