Last night we hosted a sold out event in collaboration with the Young Guns Network; with Arsenal FC, Ministry of Sound and GRM Daily as our panelists. The aim was to discuss and highlight how these exciting brands are diversifying their revenue streams and reaching new audiences.
Konami has announced that it’s become the official partner of Arsenal Football Club. This announcement follows Konami’s partnerships with other world-famous clubs such as Valencia CF, Inter Milan and Fulham FC. This partnership sees the North London club’s full squad, all of the kits and the Emirates Stadium perfectly recreated in PES 2018.
It's no surprise that brands have had a very active role in festivals, traditionally focusing on sponsorship as the primary method of engagement. But, we have also seen a rise of brands owning their festivals or taking over a stage and creating the experience from scratch.
Nike is constantly at the forefront with their products & marketing; traditionally leading the sports & entertainment industry through emotional storytelling and high-profile partnerships. But it's also their approach to ethical strategies that have given them a unique edge over many brands. Yet they also suffer from a number of PR issues that will continue to challenge their position.