Rebel Yell Bourbon: Launching in the UK

Launching Rebel Yell Bourbon through music

The Challenge

Launch a traditional American bourbon brand in the UK and reposition their image to engage different UK audiences.

The Solution

Create a strategy around "Band of Rebels" that would champion different music scenes around the UK. We would identify the most talented artists from local scenes and host exclusive events at quirky new venues.

The Results

  • Relationships with numerous bars and bartenders that were interested in stocking and learning more about the brand

  • 3 sold out events across London with over 1,000 potential consumers exposed to the brand and trialing the product in a controlled environment

  • Built relationships with musicians, influencers and local communities

  • A global content toolkit that could be adapted to all regions

Paco Rabanne: Experiential, Talent and Influencers

Paco Rabanne challenged us to help launch their latest fragrance using dance and music. We took over London with an outdoor activation that involved a leading musician (Jax Jones) and some of the best dance crews in the world.

The result was a large-scale dance activation in Covent Garden and Southbank with 1000's of members of the public getting involved and sharing their own #LuckyDance.

TUI Travel: Influencers, Content & Experiential

TUI Travel manage a number of student brands however their team hadn't adapted quick enough to working with influencers and creating scalable content strategies that could be used on all platforms throughout the year. 



We developed a year-long content calendar and toolkit approach that would let their team take advantage of key cultural moments easily whilst also creating a framework to ensure they could scale this approach in the future.


Using a mix of data-driven approaches and our cultural network, we identified a number of leading youth influencers that we're ready to work with TUI. These included youth olympic medalists all the way to DJ's and content creators. 


We designed a range of scalable activations that we're tested at universities before being rolled out in key resorts. Our work resulted in the most watched content and highest engagement the brands had seen in their history.