WaterAid: Immersive Installations

THE CHALLENGE

WaterAid recently launched their Untapped campaign which was aimed at highlighting their work in Sierra Leone. We we're tasked with finding a unique way to spread this message in a way that would drive awareness and press.

THE SOLUTION

We focussed on using projection mapping technology to bring the characters of Sierra Leone to life on different trees in Southbank. This lead to a unique partnership with a leading publisher and thousands of visitors capturing content and stopping to watch the art.