Paco Rabanne: Experiential, Talent and Influencers

Paco Rabanne challenged us to help launch their latest fragrance using dance and music. We took over London with an outdoor activation that involved a leading musician (Jax Jones) and some of the best dance crews in the world.

The result was a large-scale dance activation in Covent Garden and Southbank with 1000's of members of the public getting involved and sharing their own #LuckyDance.