What contouring makeup does for the face, Lee Body Optix does for the body. COMBINING LEE'S ICONIC DENIM with the innovation of laser contouring and shading, this collection uses vision science to create products that fit, flatter and captivate
We collaborated with Lee Jeans & The Communication Store to create an immersive dinner that included custom lighting, interactive visuals and full projection mapping across the venue. The aim was to bring the message of the new Body Optix range to life in an exciting way and creating an interactive presentation that would adapt to the speakers movements.
We had a week to create the system and visualise a presentation in an creative way that would match the brand narrative and aesthetic.
The event was visited by numerous high-profile influencers and models and our content even made the Evening Standard a day later.