Music, as the cultural medium which resonates with the most people, has long been courted by brands attempting to gain an authentic connection with their audience. As innovators in this space, we have curated a list of recent partnerships by brands who are getting music right and those that are not.
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Diversity is being invited to the party, inclusion is being asked to dance...
It's no surprise that many artists have found ways to support causes they believe in. Here are some examples that have achieved notable success over the past few years.
How football clubs and their sponsors are connecting music and sport.
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Nike is constantly at the forefront with their products & marketing; traditionally leading the sports & entertainment industry through emotional storytelling and high-profile partnerships. But it's also their approach to ethical strategies that have given them a unique edge over many brands. Yet they also suffer from a number of PR issues that will continue to challenge their position.
Music is one of the most powerful catalysts for creating an emotional connection with your audience.
We collaborate with Lee Jeans & The Communication Store to create an immersive dinner that included custom lighting, interactive visuals and full projection mapping across the venue. The aim was to bring the message of the new Body Optix range to life in an exciting way and creating an interactive presentation that would adapt to the speakers movements.