A revealing new documentary investigating the reality of what being a professional DJ is really like, from the hype and parties to relentless touring and the toll that can take on both physical and mental health.
Moet Hennessy has lined up a partnership for its namesake VS Cognac iteration with Abbey Road music studios in the UK, the new project falls under their 'Masters of Potential' campaign.
All your grime/Walking Dead crossover dreams have come true with NowTV commissioning Bugzy Malone to create his own promo video/track for the new series.
NME is launching a new platform to showcase the best of the world’s unsigned artists.
Last night we hosted a sold out event in collaboration with the Young Guns Network; with Arsenal FC, Ministry of Sound and GRM Daily as our panelists. The aim was to discuss and highlight how these exciting brands are diversifying their revenue streams and reaching new audiences.
Konami has announced that it’s become the official partner of Arsenal Football Club. This announcement follows Konami’s partnerships with other world-famous clubs such as Valencia CF, Inter Milan and Fulham FC. This partnership sees the North London club’s full squad, all of the kits and the Emirates Stadium perfectly recreated in PES 2018.
From international partnerships to launching new assets & I.P.; learn how the Ministry of Sound are diversifying their revenue streams this Thursday at Tileyard Studios
Japanese prodigy, DJ Rena has just won the 2017 DMC World DJ Championships, becoming the youngest champion in DMC history at just 12 years of age.
To mark the end over summer, we hosted an End of Summer Cookout at Netil Market with Rebel Yell & Howards Meat Co providing the food and cocktails.
Brands Deliver High-Tech Engagements to Score With Today’s Hyper-Connected Fans
The Football Association (FA), the governing body for soccer in England, has entered a new partnership with mass media and entertainment conglomerate Disney.
It's no surprise that many artists have found ways to support causes they believe in. Here are some examples that have achieved notable success over the past few years.
It's no surprise that brands have had a very active role in festivals, traditionally focusing on sponsorship as the primary method of engagement. But, we have also seen a rise of brands owning their festivals or taking over a stage and creating the experience from scratch.
From Alex Morgan to Cristiano Ronaldo, Coca-Cola has a long history of using soccer sponsors. Now, for the first time, the beverage behemoth is using a virtual one
From international partnerships to launching new assets & I.P.; learn how the leading brands diversify their revenue streams
Nike is constantly at the forefront with their products & marketing; traditionally leading the sports & entertainment industry through emotional storytelling and high-profile partnerships. But it's also their approach to ethical strategies that have given them a unique edge over many brands. Yet they also suffer from a number of PR issues that will continue to challenge their position.
How gamification can help drive results in your marketing
How football clubs and their sponsors are connecting music and sport.