Electronic Music meets Charity: Best Case Studies

Electronic Music was built on principles of P.L.U.R (Peace, Love, Unity & Respect). 

It's no surprise that many artists have found ways to support causes they believe in. With music all around us, it seems only natural to use people’s love of music to do a little good. Here are just a few examples of some of the different ways the power of music can be used for raising donations and awareness of a charity….

Oxfam x Four Tet

Record shopping in charity shops usually means leafing through a rack of slightly dog-eared copies of old Bee Gees and easy listening records.

But London DJ and producer Four Tet has put a new spin on the charity shopping experience by donating 1000 copies of his upcoming album New Energy to Oxfam. The album is currently available for pre-order through the charity’s website.

DJ EZ x Cancer Research

DJ EZ flexed his skills behind the decks for a full 24 hours this weekend, performing a marathon set in aid of Cancer Research. Over £60,000 has been raised, with the total donators hitting 6,300.

The phenomenal achievement drew plaudits across the board, with MidlandLogan SamaThe Black Madonna and Spooky among the DJs congratulating EZ on Twitter.

DJ Mag Top 100  x Unicef

The Top 100 DJs poll is back for 2017! The world’s biggest music poll — with over one million votes cast annually. This year’s headline partner is global children’s organisation, Unicef. Unicef works in over 190 countries around the world to keep all children healthy, happy and safe. They ensure more of the world’s children are vaccinated, educated and protected than any other organisation.

DJ Mag will be using voting process, events and awards ceremony to raise money and awareness for this worthy cause.

Ministry of Sound x Overbury

Overbury recently hosted a charity music night at London’s Ministry of Sound and has raised £16,000 for Make-A-Wish Foundation and Shooting Star Chase charity. 

Now in its ninth year, the annual event was a huge success with more than 900 guests enjoying live performances from a number of music-loving industry professionals who showed their hidden talents at the iconic venue.

Music Supper Club x Pikes

Ibiza is best known for its glorious beaches, endless sunshine and a whirlwind of hedonistic parties, but the White Isle has got a big heart, too. To support those in need within the island community, iconic hotel Pikes Ibiza is launching Music Supper Club, an evening that fuses good food and music to raise money and awareness for the homeless in Ibiza, a cause that needs desperate attention.

Last Night A DJ Saved My Life

A charity creating opportunities & fundraising initiatives to enable the dance music industry to help children in crisis. They have spearheaded numerous campaigns that have been extremely succesful, from hosting a fundraising party with Carl Cox in the Houses of Parliament to providing water to communities in Africa with leading DJ's as their ambassadors. 

The Last Night A DJ Saved My Life Foundation unites the global dance music community to raise vital awareness and funds for humanitarian and environmental causes. They hand pick charities and organisations that need support. By becoming an efficient central hub for the global dance music industry, and with the help of all the DJs, promoters, clubbers and venues out there, they can show how much of a difference dance music can make. 

Electric Family Merchandise

Music brands work hard at giving back through artists and the community, one in particular is Electric Family. Through hoodies, beanies, and their artist bracelets, they continuously give back. Several artists that have joined the bracelet community include DJ Snake, Kygo, JAUZ, 3LAU, Adventure Club, and Borgore. 

Kygo's artist bracelet benefits Doctors Without Borderswhich delivers emergency medical aid to people all across the world dealing with epidemics, disasters, or those without health care. JAUZ's artist bracelet benefits the Make-A-Wish-Foundation; by supporting this cause, the wish of a child diagnosed with a life-threatening medical condition will be granted every 38 minutes. Electric Family wants each artist band to focus on a charity the artist feels strongly about, and that way it truly comes from the heart.


Music Events, Festivals & Charity

Festivals of all tunes are finding ways to incorporate charity into the entertainment. Whether by offering grants, providing volunteer opportunities, donating a portion of ticket sales, or auctioning off wild experiences to raise money for nonprofits, most major U.S. festivals have gotten on board.

In May, eBay partnered with Insomniac Events, which produces the for-profit Electric Daisy Carnival electronic dance music festivals. Together they organized an online auction benefiting Culture Shock Las Vegas, a nonprofit that aims to deter young people from drugs and violence by providing after-school hip-hop and performance-art classes. Several festivals have gone further and established charitable arms to support their philanthropic work. 

Providing an exemplary blueprint for smaller events is It's Bigger Than,  a Berlin-based collective of DJs and producers which works in collaboration with Mercy Corps to raise money for victims of crisis. The initiative organises electronic music events to try to engage and raise awareness within the community.

Loud Futures

We created Loud Futures this year, a new social enterprise designed to inspire and empower the next generation of change makers. We build free music studios in youth centres and then bring in headline musicians to host workshops and teach business skills. By working with underserved communities, we are providing opportunities where they are needed most.

Our aim is to use music to teach young people creative & entrepreneurial skills, but through music. Once they’ve learnt how to finish a track, what next? To get heard these days, they’ll need music videos, websites, digital marketing skills and more. 

We believe more brands and agencies need to explore their own charitable strategies and find ways to support the next generation and communities that need help.

Grime & Charity

It's not just the electronic music scene however. In London we have noticed how grime culture has also been prevalent in supporting charitable causes, specifically through projects like GrimeAid and Road to Freedom. GrimeAid has hosted a number of events as a response to key issues, most recently to help support the crisis in Sierra Leone and Syria. Headline artists perform for free and they always sell out the show within hours.

Skepta x Levis

The latest collaboration in a new long-term global community music program called the Levi’s Music Project sees the iconic jean brand team with grime idol Skepta on a space to develop new talent. “I want to show the young generation that success is not something you search for externally, it is from within. Help people to understand that all your thoughts and ideas can become reality with a bit of hard work and dedication,” the MC told the intimate crowd packed into the V&A Museum in Kensington on Tuesday night to launch the project.

Skepta x Shelter Charity

Skepta played a special show in London last night, with all proceeds going to homeless charity Shelter. The MC raised £30,000 in total through the Islington Assembly Hall gig, where he was joined on stage by brother JME, New York rapper A$AP Rocky and fellow Boy Better Know member Shorty.

After being introduced to the crowd by Idris Elba, Skepta said: "We're all here for a good cause and a good reason, and that's to support Shelter to end homelessness.

"Thank you to everyone for being here. Every penny goes to a good cause. Tonight is about all of us being together. This is about us all giving back. Everyone should give back.”

It's an exciting time in music as more artists and fans are finding ways to use their music for good. Hopefully we will also see more brands realising their potential and start supporting important causes.

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