Case Study

ASICS x NOVELIST: CASE STUDY

Exclusive music video from 'South Londons Finest' Novelist, entitled 'When I Step' for the Asics "What The Gel" campaign.

WHAT THE GEL, a platform by ASICS is aimed at supporting the next generation of creators

We brought an exclusive experience to the heart of London in a unique warehouse space situated under a railway bridge in Shoreditch. As part of the campaign, Novelist also created a custom track for ASICS called “When I Step”.


Hosting the night will be a selection of ASICS ambassadors who embody ASICS' commitment to connecting artists that share the same values of a sound mind and sound body. Recent Mercury Prize nominee, Novelist, will lead the evening entertainment with his off the back of his breakthrough album, Novelist Guy.

Accompanying Novelist will be charismatic rapper Samwise, DJ duo POLYTHENE Audio System and House of Pharaohs. Not just focussing on the music, rising artist Ryan Hawaii will also be creating a unique instillation inspired by the ASICS Gel-Quantum range.

Drinks were provided by 808 Whiskey and Frontier across the evening.

International Day of The Girl with WaterAid: Case Study

We recently partnered with WaterAid to raise awareness for International Day of the Girl.

Since 2012, 11 October has been marked as the International Day of the Girl. The day aims to highlight and address the needs and challenges girls face, whilst promoting empowerment and the fulfillment of their human rights.

WaterAid & International Day of the Girl

Access to clean water is a gendered issue. In a number of countries that WaterAid work in, men are the ones who will carry out work in local communities. It’s often left to the girls to fetch water - and they often walk miles each day, just to collect water that is dirty and unsafe. The hours they spend each day means they often miss out on the important parts of growing up.

Girls are the ones who are most disadvantaged if their school doesn't have a decent toilet and usually drop out of school when their periods start. Without a clean, safe place to have their period with dignity and privacy, they’ll instead be forced to stay at home, ultimately, the lack of clean water significantly limits the potential of young girls.

How we helped?

WaterAid tasked us to work with influential female leaders to create content around this day and help raise awareness about the challenges young girls around the world face on a daily basis. We worked with 8 leading influencers from music, fitness and entrepreneurship to help bring the message to a wide audience.

Diversifying Revenue - Panel Highlights

Diversifying Revenue - Panel Highlights

Last night we hosted a sold out event in collaboration with the Young Guns Network; with Arsenal FC, Ministry of Sound and GRM Daily as our panelists. The aim was to discuss and highlight how these exciting brands are diversifying their revenue streams and reaching new audiences.