Brands Empowering STEM Education

Brands Empowering STEM Education: 001


Only 6.7% of women graduate with STEM degrees. When we encourage girls to pursue STEM, we double our potential for innovation. 

Microsoft launched a new movement last year calling on girls to #MakeWhatsNext. The campaign raises awareness of the issues that cause girls to drop out of or lose interest in STEM, and aims to pique their excitement in how they can change the world — if they stay engaged.

The response to #MakeWhatsNext last year was incredible. With more than 14 million video views across social channels, it’s clear that girls’ passion is strengthened when they see female role models who have created innovations that are used in our everyday lives. As the motto goes, “If you see it, you can be it.”

Additionally, to help shift perceptions about STEM jobs, Microsoft and LinkedIn launched a new experiential tool in conjunction with the campaign to demonstrate how girls can pursue their passions across industries and social causes.


The RISE program supports and connects not-for-profit organisations around the world to increase equity in computer science education with a focus on girls, minorities who are historically underrepresented in the field, and youth from low-income communities.


Made with Code is an initiative with an aim to empower young women in middle and high schools with computer programming skills. Made with Code was created after Google’s own research found out that encouragement and exposure are the critical factors that would influence young females to pursue Computer Science.

This year the tech giant announced that they'd teamed with Wonder Woman to inspire teen girls to learn coding. Using drag and drop blocks of code that comprise actions, objects and variables, those new to coding can see how the different aspects of code fit together to create a finished product. Young coders can use these code blocks to help Wonder Woman overcome obstacles in her path and reach her goals. It's not the first time Made With Code has partnered with a new film to teach girls to code; it did so previously with Pixar's Inside Out.

Young coders can use these code blocks to help Wonder Woman overcome obstacles in her path and reach her goals. It's not the first time Made With Code has partnered with a new film to teach girls to code; it did so previously with Pixar's Inside Out.


LEGO Education WeDo 2.0 makes science, technology, engineering, mathematics, and coding come to life. The unique combination of the LEGO brick, classroom-friendly software, and engaging, standards-based projects results in a resource that builds students’ confidence to ask questions, define problems and design their own solutions by putting STEM learning directly in their hands.

The LEGO Education WeDo 2.0 curriculum pack is built on Next Generation Science Standards and delivers key science content to second through fourth grade students. The curriculum facilitates and supports a clear, easy-to-follow journey through subjects, including: life-, physical-, earth- and space sciences, and engineering. Features 17 projects totaling more than 40 hours of instructional content.

IBM and Sesame Street are collaborating to personalize and transform early childhood education with cognitive computing.


Big Bird and Elmo are getting a tech savvy upgrade. IBM on Wednesday announced a three-year partnership with the nonprofit that produces “Sesame Street” to develop educational products for pre-schoolers, including a smart Elmo doll and software personalized for specific learning needs.

Sesame Workshop CEO Jeffrey Dunn said in the announcement that pairing the nonprofit’s expertise on early-childhood development with IBM’s Watson – the artificical intelligence program that beat human competitors on “Jeopardy” – can help create “the next generation of tailored learning tools.”


Pathways for Technology Early College High School (P-TECH), IBM's technical high school in Brooklyn, NY, is training a new generation of tech talent.Founded in 2011, P-TECH focus on training students from local, low-income communities in STEM topics with the aim of addressing the need for more of these skills in the workforce.


The series is a company-wide cross-promotional brand event that aims to teach viewers and kids about the science needed to land on Mars.

Nat Geo is using the series to cement a company-wide repositioning as the content leader in science, exploration, and adventure, under the tagline “Further,” and unifying its brand across platforms, global channels, and joint venture with 21st Century Fox. Beyond the singular storytelling approach, Mars will involve its largest cross-platform effort to date to educate viewers and inspire STEM education.

It includes a National Geographic magazine cover story, coffee-table bookvirtual reality experienceRoyal Observatory Greenwich exhibit in London; global screenings in Europe and Mexico; children’s media and related educational materials; ongoing coverage on the Nat Geo website and social media, and a now-streaming digital series, Before Mars, chronicling the backstory of key characters.