From Alex Morgan to Cristiano Ronaldo, Coca-Cola has a long history of using soccer sponsors. Now, for the first time, the beverage behemoth is using a virtual one.
In EA’s upcoming “FIFA 18” game for Playstation 4, Coca-Cola will be promoted through the fictional player, Alex Hunter. Gamers can play as Hunter, who, after rising to fame as a member of the LA Galaxy team, signs a deal with Coca-Cola and shoots a commercial in one of the scenes of the game. The initiative is the latest part of Coca-Cola’s 20-year partnership with EA.
In June, EA even created a Twitter account for the character (@MrAlexHunter), which already has 49,900 followers. On Monday, Cola-Cola had the character account tease a still from the game.
The e-sports industry has grown drastically in the past few years as brands now look to enter the space in new ways.
To put in perspective how big eSports is becoming, a Google search for "lol" does not produce "laughing out loud" as the top result. Instead, it points to League of Legends, one of the most popular competitive games in existence. The game has spawned a worldwide community called the League of Legends Championship Series, more commonly known as LCS or LOL eSports.
Financial institutions are starting to take notice. Goldman Sachs valued eSports at $500 million in 2016 and expects the market will grow at 22% annually compounded over the next three years into a more than $1 billion opportunity.
Robert Elder, research analyst for BI Intelligence, Business Insider's premium research service, has compiled an unparalleled report on the eSports ecosystem that dissects the growing market for competitive gaming. This comprehensive, industry-defining report contains more than 30 charts and figures that forecast audience growth, average revenue per user, and revenue growth.
Mixcloud & Spotify share their global listening trends for 2017
A revealing new documentary investigating the reality of what being a professional DJ is really like, from the hype and parties to relentless touring and the toll that can take on both physical and mental health.
Moet Hennessy has lined up a partnership for its namesake VS Cognac iteration with Abbey Road music studios in the UK, the new project falls under their 'Masters of Potential' campaign.
All your grime/Walking Dead crossover dreams have come true with NowTV commissioning Bugzy Malone to create his own promo video/track for the new series.
NME is launching a new platform to showcase the best of the world’s unsigned artists.
Last night we hosted a sold out event in collaboration with the Young Guns Network; with Arsenal FC, Ministry of Sound and GRM Daily as our panelists. The aim was to discuss and highlight how these exciting brands are diversifying their revenue streams and reaching new audiences.
Konami has announced that it’s become the official partner of Arsenal Football Club. This announcement follows Konami’s partnerships with other world-famous clubs such as Valencia CF, Inter Milan and Fulham FC. This partnership sees the North London club’s full squad, all of the kits and the Emirates Stadium perfectly recreated in PES 2018.
From international partnerships to launching new assets & I.P.; learn how the Ministry of Sound are diversifying their revenue streams this Thursday at Tileyard Studios
Japanese prodigy, DJ Rena has just won the 2017 DMC World DJ Championships, becoming the youngest champion in DMC history at just 12 years of age.