Music software and hardware manufacturer Native Instruments has announced that it is receiving a €50 million investment from private equity firm EMH Partners.
The funds will accelerate rapid international growth of the core business as well as the development of new digital services that will provide “additional value to all users”.
“This investment will help Native Instruments, whose products power the likes of Alicia Keys, Skrillex and Carl Cox, to achieve its vision of breaking down the barriers to music creation for all music lovers,” said the firm.
Over the past 12 months the company has made key hires in Berlin and Los Angeles, including the former CEO of Beatport, Matthew Adell. These specialised teams have commenced development of new digital services designed to “redefine the landscape” of music creation and the surrounding industry over the next year.
"We believe music creation products and services should be integrated in a more appealing, intuitive and cohesive way," says Mate Galic, Native's president and chief technology officer.
"We foresee an easily accessible music creation ecosystem that connects user-centric design with powerful technology and data, to further enable the music creators of today, and welcome the new creators of tomorrow."
Technology has democratised music making over the past two decades; what was once held exclusively by recording studios is now available at home. However, Native Instruments believes the market potential for music creation remains untapped; and there is a huge opportunity to improve the experience for the current market.