Nike is constantly at the forefront with their products & marketing; traditionally leading the sports & entertainment industry through emotional storytelling and high-profile partnerships. But it's also their approach to ethical strategies that have given them a unique edge over many brands. Yet they also suffer from a number of PR issues that will continue to challenge their position.
How can brands integrate into the festival experience in a way that drives results?
How can brands support the music industry and use their advertising/marketing to help talent?